How to Start Promoting Your Music as an Independent Artist

Suppose you’re an Independent Artist or an Indie Musician trying to get heard without a record deal. Welcome to the hustle. The good news? You don’t need a label to build an audience. You need a solid promo game, consistency, and smart tools. Here’s where to start:

Heads up: This post contains affiliate links to tools I recommend.

1. Get Your Music on All Platforms
Use a distributor like DistroKid, TuneCore, or UnitedMasters to get your songs on Spotify, Apple Music, YouTube Music, and more. Being everywhere increases your chances of discovery.

2. Claim Your Artist Profiles
Make sure you claim and customize your Spotify for Artists, Apple Music for Artists, and YouTube Channel. Add a bio, photos, links — make it feel like your digital HQ.

3. Use Social Media Intentionally
Post behind-the-scenes content, song snippets, rehearsal clips, or fan shoutouts. TikTok, Instagram Reels, and YouTube Shorts can all go viral — even with zero followers.

4. Submit to Playlists and Blogs
Look for indie curators and blogs in your genre. Use platforms like SubmitHub or Groover to pitch your track. CrudeMusik is also open to sharing rising talent, so feel free to reach out.

5. Build an Email List
Start early. Offer free downloads, behind-the-scenes access, or merch giveaways in exchange for email sign-ups. This keeps your fans close, even if social media algorithms act up.

6. Collaborate with Other Artists
Networking = growth. Team up for remixes, live sessions, or shoutouts. Everyone wins when audiences are shared.

7. Be Consistent With Content
Don’t disappear after you drop a song. Promote for weeks, post regularly, and stay visible. Momentum builds over time.

Tools You’ll Find Helpful:

• Ring light for content creation
• Mic setup for home recording
• Digital distributor like DistroKid or Here if you’re a Student

See Also: 5 Budget-Friendly Tools Every Indie Musician Should Own

Some links may be affiliate links, which means I may earn a small commission (at no extra cost to you) if you make a purchase through them.

📚 Explore more indie artist tips here.